Editorial Standards
These rules apply to every new guide, benchmark page, and tool we publish. They exist so you spend less time correcting thin or generic content.
- Guides
- 1,200+ words of prose with elaboration, not stacked one-liners. At least one data table per guide when the topic involves comparison, cost, or decision criteria.
- Tools, hubs & news
- Tool hubs 600+ words; detail pages 450+; news briefs 350+; franchise hubs 400+. Include one 'why it matters for diaspora families' block—not generic SEO filler. Name the anxiety (in-laws, visa, shame, comparison). Ship fewer pages per batch when thickening is needed. Prefer expanding an existing URL over adding a thin sibling page.
- Tools
- Tool hub pages should include at least one interactive calculator or worksheet where users enter their situation and get a sourced range or total. Static tables alone are reference, not a calculator.
- Punctuation
- Do not use em dashes (—). Prefer parentheses, commas, periods, or rewriting. Reserve hyphens (-) for compound modifiers only.
- Research
- Include 1–2 research callouts or editorialInsight boxes with real citations and sourceUrl links. Never fabricate statistics. Tables and
editorialInsightboxes carry linked sources. - Voice
- Direct, specific, warm. Elaborate in paragraphs. Avoid staccato AI cadence (stacked one-line 'wisdom' sentences). Avoid em dashes (—); use periods, parentheses, commas, or separate sentences instead.
- Images
- Hero and section images must match the topic. No demographic mismatch. Prefer Pexels/Unsplash/Wikimedia. Max ~10% AI-generated site-wide.
- Cross-linking
- relatedSlugs should form franchise clusters; mention sibling guides in prose where natural.
Legal and medical disclaimer: Editorial disclaimer · Not medical advice