Golden Cub Club
Research3 min read

Most Daters Message About One Tier Higher

On a major dating site in four U.S. cities, men messaged about 26% up a desirability ladder and women about 23%. Replies fell as the gap grew. A later speed-dating study found overestimators were choosier and walked away with fewer matches.

An East Asian man and woman leaning together over a smartphone in a glass elevator with a city view
Thirdman / Pexels

You open the app and aim a little high. In New York, Boston, Chicago, and Seattle, that was what most people did.

Elizabeth Bruch, then at the University of Michigan and the Santa Fe Institute, and Mark Newman at Michigan studied heterosexual messaging on a large free dating site in January 2014. They wanted a cleaner ranking than photo ratings or self-reports.

They scored desirability by who got messaged by people who themselves got messaged a lot. First contacts and replies built the ladder.

Men messaged people about 26 percent higher on that ladder than themselves. Women messaged about 23 percent higher. Together that is about one tier up, or roughly 25 percent.

The single most common choice was still someone near the same rank. The rest of the pile leaned upward. Very few people made a habit of messaging down.

Replies fell as the gap grew. For men writing to women higher on the ladder, the reply rate never rose above 21 percent. Men were more than twice as likely to hear back from women ranked below them as from women ranked above.

The people reaching higher also sent fewer messages, and those messages ran longer. They cast a thinner net and still aimed it up.

A quiet inbox after a week of reach-ups usually means you are paying the reply tax the papers measured. Either change what the market is scoring, or say yes one notch closer to the people already writing back.

What overrating yourself costs in the room

Screens show one kind of reach. A room shows another.

Kaitlyn Harper and colleagues at the University of Queensland, with Anthony Lee at the University of Stirling, ran a large speed-dating sample: 1,354 people and 2,317 short dates. People rated their own mate value, rated each partner, and said yes or no to dating afterward.

Self-ratings lined up only weakly with how others rated them. Better than chance, and still often wrong.

Those who overestimated themselves got about as many yeses from others as people who underestimated. The overestimators were choosier. They said yes less often, and walked away with fewer mutual matches.

The matches they did get were about as attractive as everyone else's. Rating yourself higher mostly changed who you rejected.

If the phone stays quiet

You aim up, replies thin out, and if you also overrate yourself, you refuse the people who might answer.

Pick one experiment for the next seven days.

Raise the signals the market can actually see: photos that look like you on a good Tuesday, a bio that names a real interest, a first message that asks one specific question. Or widen who you say yes to by one notch, toward people already writing back, and put a coffee on the calendar so the thread has somewhere to go.

Relatives may already run their own ladder at dinner. In Bruch and Newman's four cities, Asian women and white men ranked highest on the demand measure in 2014. That was one site's traffic for one month. It is a weak script for grading your cousin, or yourself.

If you want the leap up and the same tight filter, count replies for a week first. Then decide whether the next move is the photo, the filter, or the ask.

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