Snowflake Lane at The Bellevue Collection

Snowflake Lane runs every night at 7 p.m. from November 27 through December 24, 2026, between Bellevue Square and Lincoln Square. The Bellevue Collection describes a complimentary parade of holiday floats with lights, music, toy drummers, and dancers.

Santa photos begin November 27 at the Snowflake Lane Factory by reservation. The parade itself is free to watch from the street corridor.

Arrive a little before 7 if kids want a curb view. Dinner nearby beforehand keeps the outing short once the parade ends.