Herald Holiday Fair

Herald Holiday Fair is the ride-heavy Midtown option on Broadway between 32nd and 36th, November 12, 2026 through January 3, 2027. Greeley Square opens first with a double-decker Christmas Carousel, Magical Sleigh Ride VR, and Snow Slide from 10 a.m. to 10 p.m. daily, closed Thanksgiving.

Herald Square’s Urbanspace market stalls and Giant Rocking Horse photo stop join on December 2. The Partnership lists market hours daily 11 a.m. to 9 p.m. through January 3; Urbanspace’s own page says December 3 through January 2 with shorter clocks, so check stall hours the week you go.

Carousel rides start at $10, VR and Snow Slide at $15, and the Rocking Horse photo ride at $30 per group, all sold onsite. If kids care more about spinning and sliding than stocking stuffers, start here and save Union Square for the gift list.